App idea for elevating the secondhand shopping and selling experience
(from research to prototype)
Apparel Project is a peer-to-peer online marketplace for the buying and selling of women's pre-owned clothing. The purpose of the platform is threefold - help women declutter their closets, make clothing more economically accessible, and lessen fashion’s environmental footprint. As discovered in user research, sellers (buyers) of resale clothing are most motivated by earning (saving) money - rather than environmental considerations - and are most frustrated with the time it takes. Apparel Project makes it easier and more enjoyable for buyers (sellers) to save (earn) money when shopping (selling) resale clothing.
◉ PROJECT OVERVIEW
Task:
Design an app from concept to prototype.
Scope:
Minimum viable product (MVP)
Proof of concept:
Prototype showing a user completing the main function of the app i.e. listing and selling an item
◉ DESIGN PROCESS
Followed the five stage, non-linear design thinking approach. Product features, information architecture, and UI elements were tested and reworked based on user feedback. Extensive research up front, both user research and market analysis, drove product design decisions. Result being a financially viable app idea.
3. Ideate
4. Design